Rin cigarettes is the latest offering in the Japan tobacco market and has an almost Zen like minimalist approach to the design of the pack. It's marketed by Japan Tobacco (JT) and the most interesting thing you'll notice straight away is the URL listed in front of the pack - http://www.mhlw.go.jp/topics/tobacco/main.html. It goes to a WHO tobacco health warning website. You think you've seen everything, and something like this comes along... ;)
The back of Rin cigarettes is similarly verbose, in a minimalist way, of course. Did that even make sense? Nevermind. Anyway, Rin cigarettes from JT come in a beige colored pack with a single red Japanese character for "Rin" (I presume) which makes it stand out. This product was bought in Japan (Thanks ff!), so the only English characters I could make out is the phrase "Japanese Original Blend" and the numerical "100%".
The flip top pack is embossed with a raised grid texture too - a very novel design decision that I've never seen implemented in cigarette boxes before. The grid is not merely functional e.g. to provide a better surface grip, but is pleasing to the senses as it portrays a throwback to the old days of Japan (not that I would know what that is like, it just gave me that feeling).
The open pack of Rin cigarettes also reveals another complementary unconventional design aspect - the filters of Rin cigarettes come in a very interesting shade of light amber. The grid texture combined with this unusual choice of filter makes it stand out from other cigarette offerings.
Rin cigarettes is a near full flavored cigarette blend at 11 mg tar and 1.2 mg nicotine per cigarette too. It tastes good...very smooth draw and it has a nice, toasty aftertaste.
The tobacco contained inside Rin cigarettes is unusual too...the color is distinctively different, but unfortunately, I only noticed that when I used one to spin...it matches the filter color in some shades. Nice...
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