Mild Seven PitParty 2004

Our entourage of about 15 people attended this event - the Mild Seven Pit Party 2004 at Mermaid Music Cafe, which is organized to broadcast the Renault F1 team finals live. The event is invitation only; the tickets were obtained through one of my friends who works with JT Tobacco (which has Mild Seven, Salem and Winston amongst other brands under its banner).

The Mild Seven Brand Ambassadors (an euphemism for customer/public relations) were out in full force - mostly local girls. We had a tag around our wrists upon entry. I was told that they get RM 200 for 4 hours - not bad pay at all...heck, it's more than my hourly salary. :) One of them is a friend of a friend and she told us that they have quotas to fill - we helped her out, I bought two limited edition Mild Seven Renault F1 Team promotional packs.

It costs RM 10 each - cheaper than the retail price of RM 5.40 per pack, plus you get a free drinks coupon with each purchase. It's a pity I'm a Marlboro smoker, but it was good to get these for my collection anyway. Anyway, we got a free drink redemption coupon (valid for beer only, not distilled liquor) upon entry...however, there was a little loophole that gave us free flow liquor. ;)

Basically...there were a couple of BA's (Brand Ambassadors) going around, asking if we have got a drinks coupon, when they saw a can of this limited edition pack on our table. The correct answer is "No". ;) I got four drink coupons for each can, instead of one - that gives me eight drinks (not including the jugs of beer that my friend shouted), plus JT Tobacco gave each table a free jug of beer, so I was less than sober by the end of the night, considering I pound my beers instead of sipping them.

Here's a couple of shots of the BA's before I continue my post, just to keep the interest of the male population out there:

I forgot her name, she's a friend of a friend.

I didn't get the name of this one either...

I took six (!) photos with this one, and she was smiling, but never did manage to capture it on the shot, and I gave up after six tries...

This is the same one from photo #1.

Anyway, there were also two simulation F1 cars for entertainment:

I went for a spin on one of them...didn't keep my attention for long though, and if my performance on that track is anything to judge my sobriety by, I'm glad I wasn't the designated driver tonight. ;)

Here's a first person perspective of the simulator:

There were other contests as well, but the night was a blur to be honest...the two that I remember was:

Limbo contest - two jugs of beer on the house for everyone who gets through, one jar paid to the house for failed attempts.

The contest where they got people to emulate the F1 engine sound.

There was also (terrible) food supplied for the patrons. I could barely choke down my plate.

Here are more shots of the Mild Seven Brand Ambassadors:

It's hard to track who is who after a while...

It's very bizarre, I took about 10 (some were shots of her with my friends), but never could capture her smiling on the photo, even though she did IRL.

...and here's a video from the night:

Download: Mild Seven PitParty 2004, Kuching [sixthseal.com]

The person with the impaired auditory function that was singing in a generally unacceptably loud volume (not that anyone cared, since most of the patrons were not sober) would be me, I'm afraid. My apologies. :p

This is a partial group shot of our entourage:

I'm the only XY chromosome in the photo, so I don't need to point out which one is me. I'm wearing the Mild Seven polo T-shirt.

This is a shot of me and Ah Girl, we came together.

It was a fun night, I haven't had an ethanol fuelled debauchery (the tame kind) night out in quite a while, and I thoroughly enjoyed this one. It's a pity it was a Sunday night instead of a Saturday night.